UK’s Independent Highlights Company’s “Quality, Privacy, Security”



Khaled Kteily


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UK’s Independent Highlights Company’s “Quality, Privacy, Security”



Cambridge, MA: Legacy, Inc., a Swiss-based company offering distinctive fertility-based services to forward-looking men primed to invest in their futures, was recently profiled by The Independent’s IndyVenture business section as “the Swiss private bank for sperm”.


Khaled Kteily, Founder and Chief Executive Officer of Legacy, and a graduate of Harvard University’s Public Policy program, was quoted by the newspaper as saying, “For a lot of the world, Switzerland has an association with quality. Think of Swiss banks, Swiss watches and even chocolate. We have a strong emphasis on quality, privacy and security.”


Kteily added that, unlike some mass-market genetic testing companies, Legacy will never sell customer information. Each client is assigned a unique ID, “just like a Swiss private bank”, to make the whole process as anonymous as possible.


The article also quoted Allen Pacey, professor of Andrology at the University of Sheffield and a member of Legacy’s advisory board, as acknowledging that while men are concerned about external effects on fertility, such as exposure to chemicals and pesticides, they are increasingly preoccupied with a more pressing issue.


“More cases of male infertility are being seen because men and their partners are waiting until they are older before trying for a family,” said Pacey, adding that an increased awareness of male fertility issues has given rise to a vibrant market for solution-based startups such as Legacy.


Legacy was also praised by The Independent as having successfully distinguished its services from competitors, including a fellow male fertility startup, by winning the Startup Battlefield competition at the TechCrunch Disrupt Berlin 2018, besting 12 other companies to claim the $50,000 first prize.


The win favorably positions the company to impact a market that, according to analysts noted by The Independent, could reach $4.7 billion by 2025.


About Legacy: Give Legacy Inc. is a male-fertility services company headquartered in Geneva, Switzerland and developed at the Harvard Innovation Lab in Cambridge, Massachusetts. The company was founded to ensure that forward-looking men can lock in their future and store their healthiest sperm discreetly and with a trusted provider.